

Research
Our formative research suggests that the pressure to provide, protect and initiate intimacy leaves boys little room for exploration and failure. Forced into a role of emotionally isolated individuals, boys perceive phones as companions, games as spaces to exercise control and pornography as the primary example of intimacy.



Role-play
Discover relationship challenges and visualize consequences
Minigames
Play to improve knowledge and shift norms about SRH
Rewards
Decide and replay based on achievements and feedback
Resources
Act on product, service links to improve real life outcomes


Framework
Games provide a safe, private space to discover, practice, fail and try again. Go Bro leverages the Social Norms Theory (SNT) to address gender norms transformation through the lens of understanding peer dynamics and perceived normative behavior. Our choice architecture provides opportunities to reflect on and deal with rejection, embarrassment and failure without the social stigma that young men face.
Reviews from Boys

I learnt what is important before sex, what might be harmful… In school we have only learnt about condoms, the copper IUD was new to me.
Pritpal
16, Jaipur
The storytelling of the game is good, and Vikram’s replies are also good. If a younger boy asks me anything, I would recommend this game. Even if he plays the game only once, he will gain some knowledge.
Ayush
XX, Jaipur
If you don’t know anything about relationships, you can get guidance through this game
Niranjan
15, Jaipur

After playing this I will do things differently next time… When we are ready to kiss, I will ask her, and won’t force her.
Bablu
18, Patna

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